Rethinking Production Processes with AI and avoiding the Innovator’s Dilemma

This brief explores the challenges traditional companies face in fully harnessing the transformative potential of Artificial Intelligence (AI). Drawing parallels with historical shifts like the assembly line, the brief argues that AI adoption requires a holistic rethinking of work processes rather than incremental improvements. It highlights the multi-modal capabilities of Generative AI (GenAI) and underscores the need for further research to better understand its impact on productivity and business operations.